5. Top writers only work on their own
Why should a top writer work for an agency? Well, as an agency these are the reasons we hear most often:
As an agency, we also work with freelancers. We constantly recruit the best copywriters through strict selection tests. Over the years, this has enabled us to build a network of top writers, each with their own qualities and specialties. The project manager can therefore choose the most suitable copywriter for each project. A few more tips: ask for sample texts to assess whether you like the copywriter’s style. For larger writing assignments, have the copywriter write a small piece of text first and give feedback before asking them to take on the entire project.
- I receive a variety of assignments and I can select the ones that really suit me.
- I know for sure that I will have a continuous flow of writing work.
- I can leave the commercial efforts and admin to the agency. I only have to focus on my real passion: writing.
Our conclusion? Good content is the new gold. So choose the right copywriter very carefully, whether through an agency or directly. Make sure the copywriter’s tone of voice and expertise are spot on. Last but not least, don’t focus too much on the hourly rate, also think about the ROI.
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