Investing in Google Ads campaigns is a smart strategy to catch potential customers’ attention. If you’re planning on running campaigns in multiple languages, the first thing you’ll need is a strong translation of your SEA (Search Engine Advertising) copy.
More specifically, you’ll want to get these parts of your SEA campaign translated:
- Keyword lists, or your most important keywords
- The landing pages your campaign will highlight
- The content of your Google advertisements – preferably in a spreadsheet that tracks character limits