International business = unbounded information
Businesses with international stakeholders have their annual reports translated into the working languages of the company. After all, it’s only fair that stakeholders want to stay informed about the financial situation and prospects of the organisation in their own language. Here at Blue Lines, we are often asked to translate annual reports within the language combinations Dutch, French, English, and German (which are ubiquitous in Belgium).
The annual report as a PR tool
Let’s go back to the start for a second: Annual reports aren’t exactly the sexiest of documents on the content agenda. Despite this, many organisations these days see their annual report as one of their most important PR publications, and they put a great deal of effort into the contents and design of the document. The annual report can give stakeholders a preview of future activities, developments, and strategic partnerships. If you wish to, or are obliged to present an annual report anyway, you might as well make it a thing of beauty.
In addition to common PR resources, such as press releases and media publicity, the annual report can be used as a powerful tool to inform and motivate both external stakeholders and internal employees when it comes to future plans. With a strong document, you can attract those you need to reach your goals. So, write compelling content!
An annual report is a strictly confidential document before publication. At Blue Lines, all of our translators, copywriters and co-workers are subject to a Non-Disclosure Agreement (NDA). Do you have your own NDA ready? Don’t hesitate to send it to us. You can sleep easy in the knowledge that the contents of your annual report are in safe hands.
Every year, Blue Lines translates annual reports for multiple organisations from a wide range of sectors. Our customers imec, Recupel and Duo for a Job share their experiences.
The key considerations when translating an annual report, summarised
As we’ve already mentioned, translating an annual report isn’t just about financial insight, it also calls for excellent writing and good management know-how. A solid business understanding is another absolute must, especially for an integrated annual report. When it comes to using the annual report as an important PR tool, what you need is an inspiring and motivational writing style to get stakeholders involved in your story.
Entrust the copywriting and translation of your annual report to our seasoned Blue Lines experts. Smooth and concise content really does work, in every language.