Cookie policy

During your visit to our website, we may place cookies on your computer’s hard drive to attune the website better to the needs of returning visitors. These small files or cookies are not used to monitor the visitor’s browsing behaviour on other websites. Your internet browser allows you to prevent the use of cookies, to receive a warning when a cookie is installed, or to remove the cookies from your hard drive afterwards. Please consult the help function of your internet browser to do this.

What cookies we use and how long they are stored

Necessary           

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  • Cookie name: CookieConsent
    Retention time: 1 year
    Explanation: Stores the user’s cookie consent state for the current domain.
    https://www.cookiebot.com/en/privacy-policy/
  • Cookie name: li_gc
    Retention time: 2 years
    Explanation: Stores the user’s cookie consent state for the current domain.
    https://www.linkedin.com/legal/privacy-policy
  • Cookie name: CONSENT [x2]
    Retention time: 2 years
    Explanation: Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.

 

Preferences

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

  • Cookie name: lang [x2]
    Retention time: session
    Explanation: Remembers the user’s selected language version of a website.
  • Cookie name: wp-wpml_current_language
    Retention time: Session
    Explanation: Designates the country code that is calculated based on the user’s IP address. Used to determine what language should be used for the visitor.

 

Statistics

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

 

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

  • Cookie name: _fbp
    Retention time: 3 months
    Explanation: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
    https://www.facebook.com/policy.php/
  • Cookie name: _gcl_au
    Retention time: 3 months
    Explanation: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
    https://policies.google.com/privacy
  • Cookie name: ads/ga-audiences
    Retention time: session
    Explanation: Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.
    https://policies.google.com/privacy
  • Cookie name: bcookie
    Retention time: 2 years
    Explanation: Used by the social networking service, LinkedIn, for tracking the use of embedded services. https://www.linkedin.com/legal/privacy-policy
  • Cookie name: bscookie
    Retention time: 2 years
    Explanation: Used by the social networking service, LinkedIn, for tracking the use of embedded services. https://www.linkedin.com/legal/privacy-policy
  • Cookie name: lidc
    Retention time: 1 day
    Explanation: Used by the social networking service, LinkedIn, for tracking the use of embedded services. https://www.linkedin.com/legal/privacy-policy
  • Cookie name: UserMatchHistory
    Retention time: 29 days
    Explanation: Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.
    https://www.linkedin.com/legal/privacy-policy
  • Cookie name: tr
    Retention time: session
    Explanation: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
    https://www.facebook.com/policy.php/
  • Cookie name: VISITOR_INFO1_LIVE
    Retention time: 179 days
    Explanation: Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.
    https://policies.google.com/privacy
  • Cookie name: YSC
    Retention time: session
    Explanation: Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
    https://policies.google.com/privacy
  • Cookie name: ytidb::LAST_RESULT_ENTRY_KEY
    Retention time: persistent
    Explanation: Stores the user’s video player preferences using embedded YouTube video.
    https://policies.google.com/privacy

 

Third-party cookies

In some cases, we also use trusted third-party cookies.

This website uses Google Analytics. This is one of the most widely used and reliable analytical solutions on the internet that helps to collect information about how the website is best used and how the user experience can be improved. These cookies may track how long you browse the website and which pages you visit. In this way, we can continue to make interesting content.

The data held by Google Analytics are anonymised. Blue Lines only receives statistical data about visitor behaviour from Google Analytics, but no actual personal data.

We also use Campaign Monitor when sending e-mails. Campaign Monitor uses tracking technology. We use the data that are stored in this way mainly to understand which topics our users find interesting, by monitoring whether e-mails are opened, and on which links the readers of the e-mails click. We use these data to improve the e-mails that we send out and the services we offer.