What is copywriting?
Copywriting is writing persuasively, or writing with the goal of prompting the reader to act. A good copywriter knows how to really sell an idea, product or service. That’s why we also use the term ‘commercial writing’.
Content writing or writing texts is more general, and doesn’t necessarily have a commercial purpose.
These days, texts are often written with a view to being found online by their target group. So understanding how Google scans and ranks texts is the starting point for successful SEO copywriting.