You've got mail!
Unfortunately, there’s no golden set of rules for a good email. It requires insight into your target audience to come up with valuable content, just as it demands flexibility to compose a newsletter that’s spot-on despite the (technical) limitations of an email format. Luckily, there are a few cornerstones that we, as a copywriting agency, use as a basis for writing newsletters that really make a difference. To be eagerly read and to activate, a good newsletter should: