OK, so that’s not quite what happened… We needed a name and we wanted to be creative. Translators have that tendency sometimes. So we took a sheet of blue-lined paper and set out to find the perfect name. Something catchy and cool. A name that sounded great and sticks in the mind, not just on paper. We steered away from corny clichés, forced translations and other such humdrum things.

A week later, the list of potential company names was longer than our Christmas grocery list. Returning to the initial draft, Blue Lines stood out and attracted us like a magnet. The name fit the bill perfectly: creative, original and in-your-face. Add nice to the ear, and the rest is history.

P.S.: next time Massive Attack launches an album, keep an eye on the credits!

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