It’s like a virus: the effect is contagious!
Continuous and proactive prospecting actually comes down to taking care of your existing customers. Because people with whom you’ve had a good working relationship will sometimes switch jobs or employers. And if when they leave they take you with them as a supplier, you organically gain a new client! So a virus doesn’t have to be a bad thing. On the contrary: its contagiousness can be a win-win situation for everyone.
Some of our clients-turned-clients share their story:
Or, to cite Michael LeBoeuf’s oft-quoted maxim: “A satisfied customer is the best business strategy of all.”