#hashtag your way to the top on LinkedIn

The most popular hashtags will boost the reach of your contributions the most, right? Well, yes and no. Hashtags with millions of followers are shared so often that your one #marketing post will quickly disappear in amongst the rest. The result: only a handful of users will notice your contribution. So, be sure to go for a balanced mix of large and small hashtags (with 10,000 followers or less). The best success formula: 2 large and 1 small, or 3 large and 2 small.

💡 One simple search all you need to discover how many people follow a particular hashtag. If you’re anything like us, you might not have the patience for all that. With this handy Chrome extension, all you have to do is hover your cursor over the hashtag!

Dilemma: in the Netherlands, for example, should you opt for #duurzaamheid, with its 10,000 followers, or #sustainability with over 13 million followers? Go big or go home, I can already hear you saying. However, you have to assume that only a (very) small proportion of those 13 million followers are Dutch-speaking. So ask yourself the question: how relevant is the English term to my target audience? Or vice versa: if you have a game-changing product or service, consider translating your content into English.

💡 Experiment with hashtags in the running text. The blue markings will make your text appear more dynamic and appealing to look at.

Besides the fact that it’s cool, there are other, more practical reasons for creating your own hashtag(s). On the one hand, users can easily discover your activity or ideas. The more content and reactions, the more visibility and the greater the hype. On the other hand, it can also be useful to compile all that content, follow the conversation and draw valuable feedback from it. Win-win!

💡 Also, be sure to find inspiration from your connections and competitors for fun, high-ranking hashtags from time to time. We promise we won’t tell anyone!

People or companies are better tagged via the @mentions function. Besides them being notified immediately, it also frees up an extra hashtag for you to use. Writing about an event? If so, there’s a good chance that there will already be a hashtag for it (e.g. #belgianmarketingawards or #batibouw2022). The same applies to campaigns and even certain key dates. Keep your eyes peeled and do some extra research where necessary.

💡 Does the content in your post relate to a specific place or location? Tag it! #ghent #doknoord

The tip of all tips: create a pool of interesting hashtags. In a separate tab of your content calendar, for example. Group them by theme or marketing segment and note the number of followers, for the sake of convenience. Also include your claimed hashtags, so you don’t need to scan across your company page every time you need that one gem from a few months back. This overview is not only useful for yourself, it could also be a real lifesaver for your colleagues.

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